Porsche reports record sales in 2018


The German company Porsche AG delivered 256,255 vehicles in 2018, which is a new record for the carmaker. This represents an increase of 4% compared to the previous year’s record. The highest increase was reported by Panamera series with 38,443 deliveries, up by 38% YoY. Porsche 911 also recorded double-digit growth: despite the 911 new generation, the number of sports cars delivered increased by 10% to 35,573.

“The capability of 911 to capture is stronger than ever”, said Detlev von Platen, a member of the Executive Board responsible for sales and marketing at Porsche AG. “We just recently celebrated the world premiere of the new 911 in Los Angeles Motor Show at the end of the year, and our iconic sports car has again inspired more customers in 2018 compared to the previous year”, added he.

Porsche Macan continued to be the most successful model in terms of volumes with 86,031 units sold, with a slight lead ahead of Cayenne with 71,458 deliveries.

The Chinese market kept its top position in 2018 in terms of supply. The growth of this market reached 12% to 80,108 in total. The second was the US with an increase of 3% to 57,202 vehicles. However, the deliveries in Europe were slightly below the previous year’s figures.

“Moving to the new WLTP test cycle and particulate filters for gasoline engines in Europe means that we faced serious challenges in the last quarter of 2018 and will continue to feel in the first half of 2019. We also paused offering models with diesel engines in February 2018”, said also Detlev von Platen.

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Professional writer, experienced in various aspects of automobiles' industry. Like sports cars.

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