The management of British manufacturer Jaguar Land Rover has taken the decision to abandon the release of the 3-door Range Rover. The company planned to produce a limited-edition SV Coupe series of 999 units, which would eventually be increased with serious customer interest.
The limited Range Rover SV Coupe has even been valued at 240,000 GBP, but will never be released. A company spokeswoman said that decision is not related to weak demand, as orders were already received from customers who were willing to pay up to 340,000 GBP for the car after inclusion of additional options and specifications.
The denial of such a car is linked to the decision to cut costs. Developing a 3-door SUV would mean a huge investment that is unthinkable in the background of the current financial environment in Jaguar Land Rover. At the moment, the company is running a cost-intensive optimization that will lead to cut of 4,500 employees. That should save 2.5 billion GBP in the coming years.
Eventually, the Range Rover SV Coupe shown at the Geneva Motor Show in 2018 will remain just a conceptual model. It was foreseen that the three-door SUV would be built on the basis of the Range Rover, all of which would be assembled by hand. Under the cover, the car will have 5.0-liter V8 with a power of 565 hp and 700 Nm of torque.